Saturday, December 4, 2021

Is Plarium still investing in RAID? They shifted a lot of resources to another game.

RAID bring a lot of money to Plarium (est. $8 million last month) and their parent company Aristocrat Leasure - a top gambling machine manufacturer. However, since a few years have passed, and since there are many problems in RAID not addressed for a long time, one can wonder if Plarium still invests in the game.

The answer is yes, but there is a big "BUT". As you can see on the picture below, despite RAID generating 10 times more revenue for them in the last month they have shifted the bulk of their resources into Mech Arena which received 400k downloads (4 times more than RAID) out of their total of 500k.

That does not mean they are not spending on RAID. They still continue RAID ads and they developed a new patch 5.0 which is going to be installed in the game soon. 

They will continue to support RAID as it is still their biggest cashcow, but, as they have done in 2021, they will only do the minimum to keep players satisfied and continue spending. 

They keep releasing new variations of champions to generate revenue, completely ignoring balancing issues and other consequences on the game such as diminishing returns in events (e.g. x10) and diminishing chances to get some of the better champions as you pull from a larger and larger pool.

They keep on making copies of existing dungeons (e.g. multiple copies of the existing Doom Tower), creating new variations to add to the many existing equipment sets, etc. Their most famous copy was probably taking the 1v1 arena, copying it 3 times and calling it a 3v3 arena, which is exactly the same as 1v1 but simply done 3 times (for those unfamiliar, it is still 1 player fighting against AI controlled 2nd player, so it is not 3 players vs. 3 players).

These are (unfortunately for players) smart actions which, with minimal cost (compared to actually creating something new), keeps sufficient number of players satisfied and spending.

And with the recent changes the inflation in the game has shot up, power ratings are going through the roof and will keep rising making the gap between cashers and free players larger and larger. I have seen this many times in games and while RAID is far from dead all these signs point to it starting it's decline which is usually a 2-3 year process.

source: sensortower