Posting this mostly for info / archive and thanks to working_title3 for the info: the Elite Sacred Pack = $320 Total of 6 chain offers.
I also noticed players sometimes ask how much the next steps in the chain cost, because, of course, they are hidden until you buy the previous offer, so there must have been research / data showing that hiding the information from players is more profitable.
Another interesting observation is that the prices / packages rise but then fall on step 4 and then rise and fall again. This also must have been a consequence of testing different price level designs. Although this could be the test itself rather than the final rule.